Evaluation- Part Two

Part Two- Who would be the audience for your product?

The age range is 15-50 year olds, the primary audience is men with a niche market of women. The sociographics would be D-E category people, who are working class. With an audience of teenagers who get their money from their parents. The psychographics is that their lifestyle will be normal law-abiding citizens who will use this film as an escape from their daily routines. They are the sort of people to voice their opinions, their optimistic and risk takers. But they are consumed by a pessimistic life filled with work and family life this is what brings them down. They spend most of their life drinking at the pub with friends, and like fast cars. They are excessively trying to live their lives on the edge. The media that consumes their lives with is social networking, gambling websites and other websites where they are able to be risk takers. They are readers of the sun newspaper, for its intensive sport reviews.

For our pre-production research we looked into other title sequences similar to our own from the crime genre, Such as "Infernal Affairs" and "The Departed". When looking at these I put them on to my blog and stated what was similar to our title sequence such as mise-en-scene and cinematography. I then said what this stood for and how it made the audience feel. As we wanted to project these feelings for our audiences as well. We chose these two films to research as their audiences have the same interests as ours. They are both crime-thrillers constructed to make us feel insecure and thrilled at the same time. This is what we wanted to portray within our film. We looked in to "Infernal Affairs" as it had the same theme of Triads, and by looking at it we were able to see what it's audiences wanted. We saw that they would like to see a gritty and realistic portrayal of a Chinese gangsters life.

This research was incorporated in to our title sequence by using similar techniques. Such as from "The departed" we liked the way you never saw the lead role, he was lurking within the shadows or you would only see the back of his head. This was incorporated within our title sequence as we do not show our investigator. We only show the side of his face or the back of his head, like "The departed" we also showed his body.